The real featured snippets story will be told once more than half of all search queries are by voice, and most people take their one answer from a verbal SERP – a SERP that has only one answer, and that answer will be taken from what we call a featured snippet today. OK, I know people are talking about these a ton already, but I don’t think that everyone truly understands just how important this is. I have no confirmation, but I am speculating given how much work Google is putting into snippet extraction, I believe the need for meta descriptions will disappear. With all the work that Google is putting into snippet generation, it looks like the utility of meta descriptions is going to be 100% gone soon, if it isn’t already.įor now, I would still optimize your meta description, but I suspect in a year or two, we’ll get confirmation that it doesn’t matter anymore. We can use Google suggestions and “People also ask” along with FAQs from Answer the Public – but what else are we to do in response to AI’s impact on search and searcher behavior? That’s been a big focus for me and will be in the future.Įric Enge, SEO Expert, Author, and President of Pilot Holding Google’s RankBrain has had a significant impact on SEO.įor one thing, writers and SEOs need better tools for identifying long-tail and voice search queries. I’ve been thinking about ways to adapt to Artificial Intelligence (AI) technologies. Making amazing content and promoting it with ads and PR.Virginia Nussey, Director of Marketing at MobileMonkeyĬan this concept please die? You’re either:

There are too many variables to consider when it comes to SEO to guarantee someone that they will be successful if they copy your strategy.Īs an editor, I always remove these false promises from my articles.

Melissa Fach, SEO Consultant, Community Manager, and EditorĮveryone writing and giving advice need to stop saying anything like this. I can’t stand how this word sounds and usually opt for something like “link power” or “link equity” instead. I agree with “Link Juice” for words that should be removed. It will take a lot of practice to get used to saying Google Business Profile instead of GMB. The frustrating thing with this rebrand is that it sounds very dumb when you abbreviate it to GBP as Google thinks you’re talking about the British pound.

Driverless Vehicle Optimization Expert.

DELETE: SEO Words That Just Need To Go Bye Bye To keep up with the changes, here are 26 SEO words industry professionals would like to delete, die, and say bye-bye.

Iconical seo